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30th
A great way to understand participants, the user journey and common issues is to get a staff member involved in your event . Not only can you get insight into how participants react to your event communications and marketing, but you will also (hopefully) get honest feedback from your colleagues about the registration and fundraising processes allowing you to fix issues or improve the flow.
29th
We know that 20% of your event participants will raise 80% of the money you raise through your event. It’s important to make the most of these fundraisers – they are the major donors of the event fundraising world. It’s easy and inexpensive to lavish attention on these participants and the return on investment is always high.
28th
Involving your corporate donors in your fundraising event can make a huge difference to the success of your event. Not only is it a great stewardship mechanism, but it can also be a huge income generator. Corporate donors can get their entire organisation involved in your event including employee’s families, board members, suppliers and clients. There are lots of great ways to get corporates involved – the biggest opportunity is of course event sponsorship. But with so many sponsorship packages in the marketplace how do you make sure that your offering is unique? How can you make corporate participation and sponsorship in your event exciting, relevant and challenging for your sponsors?
27th
Some of the most successful fundraising events use incentives to encourage event participants to raise more. Creating weekly fundraising challenges is a great way to keep your event participants excited in the lead up to the event, but it’s also a great way to encourage them to fundraise more and recruit other participants. Here are a few examples that some of our clients have used:
26th
Last month, I wrote a post about streamlining your event registration process to reduce drop offs and increase registrations. Over the next week, I’ll be posting a series of tips that focus on what happens after a participant has registered for your event and how to get them to fundraise more.
20th
The Full Picture report is now available for download
19th
Winning back cancelled donors
Direct debits make it easier for people to give to charity. Unfortunately, they can also make it very easy for people to stop giving to charity, especially with today’s propensity for using online banking where a cancellation is just a click away.
What can be done as remedial action to win back these cancelled donors?
We have laid out a series of recommended actions that we feel are most important for managing direct debit cancellations, and we hope you might find this useful.
15th
The countdown has begun for ‘Rapidata’s Charity Direct Debit Tracking Report 2010: The Full Picture’’!!! Available to download from midday on Tuesday 20th April 2010.
7th
The Hearts and Heroes Challenge raises money for Poppyscotland and Hearts & Balls. The Challenge looks exhausting but everyone gets a chance to celebrate at the end! They’ve been using Rapidata’s online registration and fundraising system for the event and we’ve asked Leanne Morton to take part in our Charity Chat to find out a bit more:
