The Blue Cross

The Blue Cross is Britain’s pet charity, providing practical support, information and advice for pet and horse owners. Through its network of animal adoption centres it re-homes over six thousand animals each year. The Blue Cross has 4 animal hospitals which provide veterinary care for the pets of people who cannot afford private vets’ fees.

“Rapidata have helped us to develop our online Direct Marketing strategy” says Maria Paul, Senior Direct Marketing Officer, The Blue Cross.

“The eDirectDebit system allows us to track online responses to our campaigns on a daily basis so that we can refine as we go along. The team at Rapidata ensured it was quick and easy to set-up and our edirect debit site has been fully customised to look like our own web pages.”