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The Charity Direct Debit Tracking Report 2017 now launched!

Providing vital benchmarking data, the Charity Direct Debit Tracking Report gives you the latest insights around regular giving, Direct Debit cancellations, online giving and attrition rates, enabling you to enhance your supporter engagement, improve your donor experience and maximise your regular income.

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Direct Debit Cancellation Average Benchmark (CAB) – 3% CAB
In this year’s report, we have introduced a recommended ‘industry standard’ for monthly Direct Debit cancellation rates. The Cancellation Average Benchmark (CAB) gives charities a tangible benchmark to give focus to improving their regular giving processing and donor experiences.

Online regular giving via charity websites
For the first time, the report also takes a look at new data for online regular giving through charities’ own websites, reporting growth in online Direct Debit sign-ups and a staggering 94% Gift Aid take up.

“This is a really useful and high quality piece of work that each year adds to our understanding of this vital area of fundraising.” Tim Hunter, Director of Fundraising, Oxfam.

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