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12th
At last week’s Institute of Fundraising National Convention, we went along to a number of seminars. In one online fundraising session, we heard research that demonstrated just how important it is to include trust seals or trade marks, such as the VeriSign and FRSB logo, on donation pages to affect donor change and optimise online giving. It can make all the difference in a visitor’s decision to donate.
18th
Today we released an update to our ‘Membership’ eDirectDebit site that removes the ‘Select’ button allowing the page to auto refresh when a membership category is chosen. This change only effects the single page format.
6th
With Easter, the Royal Wedding and the May Day Bank Holiday all falling within a three week period, make sure you don’t get caught out! Check the Bacs processing dates below to ensure that your Direct Debits get processed on the correct date.
15th
On the 5th of April 2011, Gift Aid transitional relief is coming to an end. As a result the Gift Aid that your organisation can reclaim on donations is dropping to 25p per every £1 raised.
20th
With more postal strikes scheduled in the run up to Christmas it’s more important than ever to make sure your donors can donate easily online!
Earlier this month I wrote about creating Christmas themed Donation pages and shared some cheap and cheerful online Christmas Campaign ideas. Today’s post looks at how you can inject some Christmas spirit into Appeals directed at regular givers.
