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12th
At last week’s Institute of Fundraising National Convention, we went along to a number of seminars. In one online fundraising session, we heard research that demonstrated just how important it is to include trust seals or trade marks, such as the VeriSign and FRSB logo, on donation pages to affect donor change and optimise online giving. It can make all the difference in a visitor’s decision to donate.
9th
The third annual benchmarking report from Rapidata, a Bacs Approved Bureau, is now available to download for free. Don’t miss crucial research findings that can support ALL not-for-profit organisations collecting Direct Debit payments.
18th
Today we released an update to our ‘Membership’ eDirectDebit site that removes the ‘Select’ button allowing the page to auto refresh when a membership category is chosen. This change only effects the single page format.
30th
John Rogers from Rapidata will be presenting at tomorrow’s Memberwise event, Getting to Grips with Paperless Direct Debits, at the National Liberal Club. John will be covering a topic near and dear to his heart – How to Maximise your Online Paperless Direct Debit Tools.
6th
About ten years ago I was asked why any not-for-profit organisation would use Direct Debits in favour of Standing Orders for attracting new regular supporters – let alone think about the nightmare of migrating existing Standing Orders to Direct Debits!
Needless to say, that was a long time ago and the developments in processing, flexibility and safe guards have seen the popularity of Direct Debits increase significantly for charities and the donor. Direct Debits are now the preferred regular giving choice in the Third Sector.
14th
Over the past few months, Rapidata has been asked to create additional direct debit web pages for specific standalone campaigns, reactivation asks, and for separating membership, lottery or donations payments. These unique web pages provide the added benefit of having separate messaging and reporting that is trackable and measurable.
25th
Following on from last week’s blog, this week’s tip for maximising your online fundraising is reactivating lapsed donors.
10th
Following on from last week’s blog, here are a few more hints on how you can maximise your eDirectDebit site.
