Trigger Communication

Transforming the relationship between you and your supporters

A simple Thank you, at the right time, goes a long way. We understand the positive impact of engaging with your supporters at important points along their journey with you. Reaching out at the right time with the right message can help you build donor loyalty, lower your attrition rates, and improve your ROI.

Whether it’s at sign up, after certain donation payments, or even if your donor is cancelling their commitment, there are crucial trigger points during your supporter’s journey that can help you build an informed and lasting relationship. At Rapidata, we use our unique insight into your supporter base to determine the most valuable trigger points during every supporter’s journey. We partner with you through every step of the process to help you create a holistic giving campaign with carefully timed Trigger Communications (by post, SMS, email or telephone), customised with your brand and your message.

Click play below to see how Rapidata can help you plan your Trigger Communications: (click Play then More to make full screen)

The impact of Trigger Communications can be staggering. Learn how Action for Children implemented a very simple campaign and reduced it’s new supporter attrition in the first six months by almost 60%.

Together we can build a stimulating and engaging journey for your supporters.  Our Trigger Communications service creates a bespoke journey plan suitable for your supporters using the most valuable messaging opportunities.  We can help you test and refine your Trigger Comms to discover what messages, formats and communications channels work best for your donor base; and you can pick and choose which Triggers you deploy along the journey.  Some examples to consider include:

• A Thank you message incorporating the Advance Notice letter for all new instructions
• First payment Thank you letter or postcard to affirm your relationship
• Membership packs or cards sent after the first successful payment
• Confirmation of change of details or gift amount
• Acknowledgement of a cancellation, including an offer of reactivation
• Membership renewal notification or reminder
• Newsletter
• Membership fee changes
• Launch of a special appeal
• A special offer or a free gift

To discuss the potential of Trigger Communications for your organisation call
01293 601111 or email info@rapidata.co.uk

Let’s build your supporter journey.