Fundraising with Facebook
When you ask social network users which platform is their favourite, the overwhelming answer is Facebook. Now, how much do you know about Facebook fundraising? Do you have the latest insights into your supporters’ behaviour on Facebook?
Did you know?
- 28% of referred traffic to donation and fundraising pages is now coming from Facebook alone.
- In an average peer-to-peer campaign, 15-18% of donations are referred from Facebook.
- In a peer-to-peer campaign allowing registrants to use social login, participants who connect their accounts to Facebook will raise 40% more than those who do not.
- Women are more likely than men to connect to a fundraising application (“app”) on Facebook.
We could see the rise of Facebook as an important trend for charities and non-profits simply by looking at traffic patterns across the Artez system. Use these stats to help you determine what the best strategy is for your next Facebook fundraising campaign.
Our dedicated Client Support Team is available to answer your questions Mon-Fri, 9am to 5.30pm. Just send an email to firstname.lastname@example.org or phone 01293 601110.
If you’re not using the Artez Online Fundraising service and would like to learn more, please contact Terry Hayward, Business Development Director, at email@example.com or 01293 601111.