Children in Crisis was established in 1993 to help provide education for children in some of the poorest countries of the world, including the Democratic Republic of Congo. Here on October 4 2011, four of the charity’s colleagues from the Eben Ezer Ministry International (EMI) were among a group of seven murdered by a Congolese rebel group en route to the Plateau region of South Kivu. In response, the charity immediately set up the DRC Families Fund to support the families of those killed.
The charity urgently needed to reach supporters and raise funds. On the advice of the Charities Commission, it decided firstly to target a select audience of people with an immediate connection to the charity’s work with EMI. The grave situation meant this was quite unlike Children in Crisis’s usual campaigns both in terms of urgency and audience so it turned to Rapidata to help it quickly set up a dedicated online donation page.
Rapidata’s client support coordinator worked with the charity to create an easy-to-use donation page that explained the situation and asked people to give what they could by credit or debit card, along with their contact details. The page was also designed to allow supporters to Gift Aid their donation.
Rapidata received the job at midday on Friday and went to work immediately, completing it by the end of that day. The charity then sent out an email to contacts, explaining the situation and including a link to the page. Following the initial email burst, the appeal was promoted to the charity’s general supporters through the November issue of its e-newsletter.
Direct mail also went out to supporters and the appeal was promoted on the charity’s website where a news story on the murders linked to the donation page. In addition, an article in The Observer helped to raise awareness and support. All activity drove supporters to the donation page. The general donation page on the charity’s website also included a link to the DRC Families Fund donation page.
The donation page enabled people to respond quickly and easily to the appeal, which will remain open for the foreseeable future. The funds will be disbursed at the Children in Crisis’ Trustees’ discretion to support both these families and other victims of violence in the Plateau region of South Kivu, DRC.
By making donating easy, we were able to start raising vital funds for this appeal very quickly and have raised a good total so far with the appeal continuing for the foreseeable future.
Joe Spikes, Fundraising & Website Officer, Children in Crisis