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The first wave of Covid-19 shocked and galvanised us. An unprecedented situation for all, amidst the challenges to fundraising, health, finances, and freedom of movement it presented, it also inspired incredible levels of community action and giving of all kinds.
Now, as we head towards the year’s end, we are once again navigating unchartered ground. So what does this mean for regular giving? How then is it holding up? And what can charities do to protect it as the pandemic continues?