NEWS: Direct Debit Cancellations at All-Time Low
Rapidata’s Charity Direct Debit Tracking Report 2016 available for FREE DOWNLOAD
“Despite the fundraising crisis last year, donors did not respond by cancelling their regular gifts in their droves. This is exactly the kind of evidence we should be using to inform policy decisions,” Professor Adrian Sargeant, University of Plymouth Hartsook Centre for Sustainable Philanthropy
“We should not underestimate the strength of the public’s connection with the charities they choose to support,” says Scott Gray, managing director of Rapidata.
“At the same time, the last year has shown fundraising it cannot rest on its laurels and the key findings of this report remind us that retaining and nurturing supporters has never been more important.”
The new 2016 Tracking Report is a powerful resource with which to benchmark your organisation’s fundraising against regular giving market trends, helping you to anticipate future changes and adjust fundraising strategy and supporter communications accordingly.