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Getting your event participants to raise more: Get Charity Staff Involved

A great way to understand participants, the user journey and common issues is to get a staff member involved in your event . Not only can you get insight into how participants react to your event communications and marketing, but you will also (hopefully) get honest feedback from your colleagues about the registration and fundraising processes allowing you to fix issues or improve the flow.

Getting feedback is not the only reason for getting staff involved. Having colleagues participate in your event can build buy-in and enthusiasm from other teams, departments and board members within your charity. Ask a staff member to blog about their experiences and share this with participants – the ups and downs of training, how they’re fundraising. Don’t be afraid to talk about the good news and the bad news, your event participants will appreciate the honesty and it will help keep them motivated (particularly for more hard core challenges).

If you’re stuck for creating ideas for getting staff members to share their experiences why not take a look at some of the tools available that make sharing fun, easy and interactive. Take a look at tools like iPadio for phone blogging and Twitter for up to the minute updates.

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Top Tips For Getting The Most From Your Event Participants:
•   Set realistic and inspiring fundraising goals – don’t forget it’s a FUNDRAISING event
•   Create fundraising incentives and challenges
•   Get corporate supporters involved
•   Make a big deal about your top fundraisers
•   Get your colleagues involved in your event

If you’ve enjoyed reading these tips or if you have stories or examples from your charity to share or questions about event fundraising please get in touch! We’d love to hear from you. You can contact me by emailing artezsupport@rapidata.co.uk

Posted by Scott Gray on 30/04/2010 within Fundraising
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