Inspiring Ideas from the IFC
At last month’s IFC conference, I heard lots of inspiring ideas from fundraisers around the World. Here are my top 2 from the conference:
The New Zealand Red Cross have come up with a great scheme to offset the cost of fundraising during Emergency Appeals. They asked one of their corporate sponsors, the ASB Bank of New Zealand, to waive all banking and transaction fees during the recent 2009 Samoa Earthquake & Tsunami Appeal. This allowed the New Zealand Red Cross to use all of the money donated towards helping the people of Samoa. ASB had a dedicated page on their website where their customers could make an online donation or find out how to make a donation in a branch or on the telephone. Visitors to the NZ Red Cross special appeal pages were told that every dollar donated online to a special appeal goes straight to the cause. Although the transaction fee is a small part of an online donation, this type of corporate sponsorship can really help boost donations during an emergency appeal.
Anita Yuen from UNICEF, shared a great story about a surprise regular giving campaign. Last autumn, UNICEF South Korea wrote a letter to all of their regular givers, thanking them for their generous support. No ask was included in the letter, and supporters were told how much they had given over the past few years and how their donations had been used by the charity. Now you might be wondering what was so revolutionary about that idea. Well one of their regular supporters happened to be a blogger. He was so moved by the thank you letter that he blogged about it. In the 2 weeks that followed his post, UNICEF saw an unprecedented increase in regular giver sign-ups. On the first day, they went from 36 to 1,700 new sign-ups! In a 2 week period, 3,263 new regular givers signed up with an average gift of $21. This equates to a monthly income of $70,586.00 and an annual income of $846,604.00. Not bad for a thank you letter.
I’m always interested to hear about new and innovative fundraising campaigns so if your organisation has one to share, get in touch! You can email me on firstname.lastname@example.org.