IoF Supporter Care Conference
The right time to engage donors to reduce attrition
Scott Gray, Managing Director at Rapidata speaks at the Institute of Fundraising Supporter CRM conference about the benefit in using ‘Trigger Communications’ to reduce attrition.
In the presentation, Scott provides a case study on how an old fashion communication method engaged with supporters and connected with them emotionally with a simple ‘Thank you’ to reduce cancellation rates. He also shares how charities can map out the supporter journey to build loyalty, increase donations and reduce attrition.