New Mobile Fundraising App opens channel for UK charities
LONDON, June 1st 2011 – Regular giving specialist Rapidata Services plc, announces the UK general release of a new Mobile Fundraising App – the first branding customisable app for iPhone and Android mobile phones – that provides an easy way for any charity, large or small, to break into mobile giving. The roll out follows its successful pilot for Comic Relief’s Red Nose Day that saw over 3,700 participants download the iPhone app. The Prince’s Trust is among several UK charities now trialling the app.
The Mobile Fundraising App is the most advanced of its kind, unique in enabling full charity branding and is available at a fraction of the cost and time it takes to create a custom built product. It is fast and simple to implement for charities wanting to adopt the mobile channel for fundraising; ideal for emergency appeals and event-based fundraising, and allows intelligent tracking and analysis. The app empowers supporter fundraisers to make solicitations for sponsors via email and through their own social networks. The app, available from Rapidata, works across major electronic devices based on both Apple and Android platforms and offers the following functionality:
- full integration with Facebook, Twitter and the iPhone address book,
- allows supporters to make secure person-to-person donations via credit card and PayPal using the mobile web
- view background information about the charity and its mission,
- share details with friends via email, Twitter, and Facebook,
- monitor the progress of their fundraising efforts,
- view and post messages on the message board,
- add dates to calendars and view maps of event locations,
- intelligent tracking and analysis.
“The Mobile Fundraising App offers the reassurance of a charity’s own branding coupled with the immediacy of mobile and a reach to over 11 million smart phone users in the UK,” says Scott Gray, MD of Rapidata.
“More and more charities are realising the importance of channel integration with seamless branding; from event registration to fundraising using interactive website pages, social media, and now mobile apps. It’s vital that charities engage with their supporters through the channels those individuals use themselves. Rapidata is pleased to introduce the new Mobile Fundraising App for both iPhone and Android devices to help British charities of all sizes optimise their fundraising in this way.”
The Mobile Fundraising App was developed by Canadian based digital fundraising leader Artez Interactive, which works with Comic Relief in the UK. Rapidata and Artez have configured the app for the UK fundraising market, including crucial functionality for Gift Aid.
Rapidata has also optimised its fundraising web page products to enable mobile web access and the incorporation of tracking, reporting and analysis of mobile users. Clients already using Rapidata’s web technology are being provided with a free update that automatically redirects donors using a smart phone to a mobile optimised donation page.
Mark Sutton, Artez’s president, is a keen supporter of pioneering technology for fundraising and was responsible for establishing Firstgiving, Inc., the USA entity of Justgiving. Referring to the new Mobile Fundraising App he explains, “We are bridging the gap between mobile and big browser based fundraising.”