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Rapidata at the AFP Conference, San Diego

Regular Giving: How to Maximize Returns with Trigger Communications

Once you have acquired new donors, the greatest challenge is to keep hold of them and build valuable long-term relationships. Saying ‘thank you’ is just the beginning of the dialogue. Scott Gray, Managing Director of Rapidata demonstrates how trigger communications based on your regular giving payments tracking can help you engage with supporters and dramatically improve new donor retention, increase gift levels and upgrades, and boost ROI. Whether it’s at sign up, after donation anniversaries or special appeals, or even if a supporter is cancelling his or her commitment, there are crucial trigger points during the regular giving journey when reaching out with the right message at the right time can build informed and lasting relationships for maximum returns. Scott shares exclusive up-to-the minute benchmarking statistics and present an award-winning case study that showcases Action For Children’s simple campaign that reduced new supporter attrition by an unprecedented 60 percent in the first six months.

Learning Objectives:
• How trigger communications can significantly increase retention and subsequent gifts/upgrades
as part of your supporter stewardship program.
• Understand the regular giving cancellation cycle and its relevance to your organization.
• The importance of tracking and identifying regular giving behavior and types of cancellations.

• Ideas and tips that you can start testing immediately
to maximize your regular giving revenue.


Posted by Scott Gray on 26/03/2013 within Conferences, Events, Fundraising
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