Rapidata Is Fundraising Think Tank’s First Associate Member
The fundraising think tank – Rogare – at Plymouth University is pleased to announce Direct Debit and regular giving specialist Rapidata as one of its first Associate Members.
Associate Members are suppliers to the fundraising sector who share Rogare’s ‘Critical Fundraising’ ethos and vision for how fundraising needs to meet the challenges confronting it. Associate Members will assist Rogare to identify areas of research and plan the publications, events and other outputs that will bring this research to the attention of the fundraising practitioner community.
Scott Gray, managing director or Rapidata, says:
“It seems strange to say this, but not all charities are yet maximising the value of their regular giving. I believe our annual benchmarking report that tracks cancellation cycles and regular giving trends will continue to help understand why this might be, and I hope our association with Rogare will focus attention on how charities can make the most of Direct Debit, build loyalty and improve retention.”
Ian MacQuillin, Rogare’s manager, says:
“Associate Members are not just passive sponsors, they are genuine, active partners in delivering our research programme. We have ambitious plans to change the way fundraising thinks about how its rises to overcome the challenges it faces. The first step is to critically evaluate and question what we currently know or think we know about fundraising. “That’s why I’m delighted to welcome two organisations that are led by people with just this critical mindset.”
Scott Gray from Rapidata will join Rogare’s advisory panel of senior and emerging sector thinkers. Rogare plans to limit to six the number of Associate Members supporting it any any one time. It is currently talking to six further fundraising suppliers who are considering Associate Membership.