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Synchronizing online and offline fundraising for better results

Next week’s IFC Online Fundraising Conference promises to deliver some great fundraising knowledge from some of the sector’s top strategists and fundraisers. Our friend, Philip King will be presenting a seminar on how converting offline donors into online fundraisers can make a huge impact on your online fundraising income. If you would like a sneak peak at Philip’s session or can’t participate in the conference, then have a look at his article in this month’s Global Connections Newsletter . You can access it by clicking on the image below.

The article offers some great insight into how charities in North America and Australia have been linking online and offline campaigns to really make a fundraising impact. Philip focuses on some truly innovative and exciting campaigns from The Royal Children’s Hospital Foundation in Australia, Kids Help Phone in Canada and The Canadian Diabetes Association. All three campaigns were branded, time-limited, cause-focused, goal-oriented, and multi-channeled which is a recipe for success in online fundraising!

Rapidata will be exhibiting in the virtual Expo Hall at IFC Online so do stop by and say hello! Our staff will be available to answer all your burning questions about Direct Debits, Regular Giving, Online Fundraising and more. Visiting the Expo Hall is free. To register visit www.resource-alliance.org/ifconline

Philip King, president and CEO of Artez will be presenting his session Turning Online Donors into Online Fundraisers at IFC Online on Tuesday 11 May and Thursday 13 May 2010.

Posted by Scott Gray on 07/05/2010 within Fundraising

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