Rapidata strengthens senior team for not-for-profit services
Two new roles created to develop and grow specialist services
LONDON (14th October 2011), Rapidata Services Plc, the payments processing agency for the not-for-profit sector, is continuing its growth with two new key posts. Firstly, heavy-weight digital fundraising specialist Amy McGeever, has accepted a newly created senior role. As digital account director, she is tasked with managing and developing Rapidata’s online business that already includes eDirectDebit, customisable web donation pages, online events management and the Mobile Fundraising App.
McGeever’s impressive career to date includes her role as digital fundraising manager for the NSPCC, where she managed email marketing, web analytics and the seasonal microsite NSPCC Wishes. She has worked both client side and agency side, including a term as interim digital client services director at leading London marketing agency Kitcatt Nohr Alexander Shaw (now Kitcatt Nohr Digitas). Most recently, McGeever owned and led Mesh Strategies, a specialist digital marketing and fundraising consultancy, launched in 2007 after she relocated to the UK from New York. She closed the business in 2010 to take full time maternity leave and now joins Rapidata as she returns to work. At Rapidata she will be responsible for managing and growing Rapidata’s digital service business as well as helping the company’s existing clients to maximise their service implementation and achieve ever better campaign results. She will report directly to managing director, Scott Gray.
“Amy McGeever is passionate about helping charities get to grips with new technologies for positive impact in their fundraising and communications; whether that’s a charity just starting out online or an accomplished practitioner that needs assistance in pushing the boundaries of integrated or cloud fundraising. Couple that passion with her extensive experience and a real hands-on understanding of charities’ fundraising needs and she will be an asset to Rapidata and our clients,” says Scott Gray, Rapidata’s managing director.
Rapidata has also appointed Amy Oberholzer as account manager. Amy joins Rapidata from Future Fundraising where she was Retention Development Manager for four and half years. She was responsible for the growth of the Retention Department, project managing new partnerships with not-for-profit organisations, consultancies and service providers. Her work highlighted the complexities of Direct Debit donations collections, data processing and attrition reporting, helping clients to improve the effectiveness of their processes and regular giving strategies.
Scott says, “Amy Oberholzer has a deep understanding of regular giving and supporter care. She appreciates the intricacies of Direct Debit data and how optimising your processing can have major impact on your fundraising income, the effects on your donor relationships, and subsequent loyalty and attrition rates. Amy is a valuable addition to our team and I’m chuffed to welcome her to Rapidata.”