Fundraising with Facebook: Artez Research Paper
When you ask social network users which platform is their favourite, the overwhelming answer is Facebook. Now, how much do you know about Facebook fundraising? Do you have the latest insights into your supporters’ behaviour on Facebook?
Did you know?
- 28% of referred traffic to donation and fundraising pages is now coming from Facebook alone.
- In an average peer-to-peer campaign, 15-18% of donations are referred from Facebook.
- In a peer-to-peer campaign allowing registrants to use social login, participants who connect their accounts to Facebook will raise 40% more than those who do not.
- Women are more likely than men to connect to a fundraising application (“app”) on Facebook.
We could see the rise of Facebook as an important trend for charities and non-profits simply by looking at traffic patterns across the Artez system. Use these stats to help you determine what the best strategy is for your next Facebook fundraising campaign.
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