New report: Navigating times of crisis to protect regular giving

The impact of Covid-19 on fundraising activities and income has meant charities have had to adapt fast to keep money coming in. With regular giving such a critical income stream, Rapidata surveyed charities to find out how the pandemic has affected this area and what learnings can be shared to help protect it in future times of crisis.

The full findings, alongside valuable sector insight, are available in our new report: Navigating Times of Crisis to Protect Regular Giving.

In it, charities including Marie Curie, WaterAid, Starlight Children’s Foundation, Pancreatic Cancer UK, ClientEarth and Prostate Cancer UK share:

• Their experiences of regular giving during the pandemic
• How they’ve adapted their fundraising – and crucially, what’s worked
• Strategies implemented to drive donations, mitigate attrition and protect regular giving income
• Their thoughts on the future of regular giving

The report also includes key lessons for the future to help charities prepare for other crises and mitigate risk, including a checklist to help charities better protect their regular giving income.