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How to maximise your online direct debit service – Direct Debit Ask Values – Part 2

Following on from last week’s blog, here are a few more hints on how you can maximise your eDirectDebit site.

This week’s top tips include:

  • Enabling supporters to give a set sum by direct debit with the click of a mouse
  • Locking direct debit values

Enabling supporters to give a set sum by direct debit with the click of a mouse
If you want to make it as easy as possible for your supporters to donate regularly to your charity, include one or a range of donation amounts, tell them what a difference each amount will make and include a hyperlink that will enable them to complete an eDirectDebit form at the selected level quickly and easily.

Breast Cancer Campaign’s site is a great example of this, see: www.breastcancercampaign.org/donations/direct_debit/

All you have to do is add what is known as a querystring to the end of your eDirectDebit URL. The selected donation amount will be pre-populated into the donation form so that your supporters don’t have to select it twice.

To try it out, simply add ‘?amount=’ to your eDirectDebit page link and the amount you wish to pre-populate onto the donation form. This will look something like: www.edirectdebit.com/5pagedemo?amount=10.00.

Locking direct debit values
Many organisations, particularly membership organisations or those where donors, beneficiaries and other site users are selecting or paying for a particular level of service, will want to establish a set amount for direct debit payment – one that the user cannot change. This might look something like this:

This enables donors to quickly choose the most appropriate level of payment available to them and to complete an eDirectDebit form then and there.

It also allows users to add multiple names on sign-up so that you can capture joint or family names and date of birth. This is particularly useful for membership or subscription schemes.

If you would like to add membership types to your eDirectDebit page or if you have any questions about any of these tips we will be delighted to help you.  Please contact us on eddsupport@rapidata.co.uk

Coming next week . . .
Using Google Analytics to monitor your online direct debits.

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Posted by Scott Gray on 10/06/2010 within Direct Debit, Fundraising
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