Trigger Communication
Setting up trigger communication with Rapidata
A simple Thank you, at the right time, goes a long way.
We understand the positive impact of engaging with your payers at important points along their journey with you. Reaching out at the right time with the right message can help you build payer loyalty, lower your attrition rates, and improve your ROI.
Whether it’s at Direct Debit sign up, after certain payments, or even if your payer is cancelling their payment commitment, there are crucial trigger points during your supporter’s journey that can help you build an informed and lasting relationship.
At Rapidata, we use our unique insight into your supporter base to determine the most valuable trigger points during every supporter’s journey. We partner with you, every step of the process, to help you create holistic giving campaign with carefully timed Trigger Communications (by post, SMS, email or telephone), customised with your brand and your message.
Creating a bespoke trigger communication journey for your supporters
Together we can build a stimulating and engaging journey for your supporters. Our Trigger Communications service creates a bespoke journey plan suitable for your supporters using the most valuable messaging opportunities. We can help you test and refine your Trigger Comms to discover what messages, formats and communications channels work best for your donor base; and you can pick and choose which Triggers you deploy along the journey. Some examples to consider include:
- A Thank you message incorporating the Direct Debit Advance Notice letter for all new instructions
- First payment Thank you letter or postcard to affirm your relationship
- Membership packs or cards sent after the first successful Direct Debit payment
- Confirmation of change of details or gift amount
- Acknowledgement of a cancellation, including an offer of reactivation
- Membership renewal notification or reminder
- Newsletter
- Membership fee changes
- Launch of a special appeal
- A special offer or a free gift
To discuss the potential of Trigger Communications for your organisation call
01293 601111 or email info@rapidata.co.uk
Let’s build your Payer journey.
