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Trigger Communication Service:

transform your supporter relationships

Engage with your supporters and extend lifetime value with the right message, at the right time with our Trigger Communication service

Build loyalty with a trigger communications tailored to your donors

Create a bespoke communications plan to engage supporters at key times in their donor journey to support your fundraising campaigns, appeals and regular giving programmes.


Positive supporter engagement

There are crucial trigger points during your supporter’s journey that, when maximised, can build an informed and lasting relationship.

Test and learn

Together we’ll plan and roll out a trigger communications plan, and help you test and refine to discover what messages, formats and channels work best.

Unique insight

Our experience in regular giving means we can use our expertise to review your supporter base to determine your most valuable trigger points.

Flexible to your organisation

Whether you’re sending a thank you letter, an acknowledgement of a monthly donation cancellation, a welcome pack or a simple newsletter, we can help communicate at the most valuable messaging opportunities to maximise response.

Lower your attrition rates

In your cancellation acknowledgement letters, we can include an offer of reactivation or reduction in their monthly giving, as an alternative to cancelling, helping to reduce churn rates.

Reduce manual work

We can send membership packs after supporters have given their first monthly donation, membership renewal or fee change letters, or if you’re launching a special appeal or promoting gift.

Extend supporter lifetime value

Trigger communications isn’t limited to a thank you or cancellation acknowledgement. We can help you set up a long-term communications plan, showing supporters the impact of their giving, to build loyalty, trust and credibility.

“Rapidata have been nothing but helpful and accommodating whenever we have needed them."

British Hen Welfare Trust

Talk to us today

Want to talk to one of our team?

Call us now on 01293 601111