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Create a bespoke communications plan to engage supporters at key times in their donor journey to support your fundraising campaigns, appeals and regular giving programmes.
There are crucial trigger points during your supporter’s journey that, when maximised, can build an informed and lasting relationship.
Together we’ll plan and roll out a trigger communications plan, and help you test and refine to discover what messages, formats and channels work best.
Our experience in regular giving means we can use our expertise to review your supporter base to determine your most valuable trigger points.
Whether you’re sending a thank you letter, an acknowledgement of a monthly donation cancellation, a welcome pack or a simple newsletter, we can help communicate at the most valuable messaging opportunities to maximise response.
In your cancellation acknowledgement letters, we can include an offer of reactivation or reduction in their monthly giving, as an alternative to cancelling, helping to reduce churn rates.
We can send membership packs after supporters have given their first monthly donation, membership renewal or fee change letters, or if you’re launching a special appeal or promoting gift.
Trigger communications isn’t limited to a thank you or cancellation acknowledgement. We can help you set up a long-term communications plan, showing supporters the impact of their giving, to build loyalty, trust and credibility.
British Hen Welfare Trust